Magic Fit is a technology company that creates a 3D twin of a person using just three measurements: height, weight and age. They needed a visual identity for the technology to help establish the brand and communicate its potential to the fashion industry.

I developed a creative concept that brings together the beauty of the human body, movement and technology. Working with dancers, I directed a choreographed sequence that gradually unfolds to reveal the body, using considered lighting, colour and 3D graphics to visualise the technology.

Collaborating with a graphic artist, I incorporated a 3D mesh that wraps around the body, visually connecting human form with digital technology.

A brand film, a core brand asset and an interactive website visual.